28 March 2026 · 3 min

Why we ship every project on a Friday

A ritual for finishing things properly — and the tiny rules that make a weekend build feel like a real, launched product you can share.

The rule

Domain bought Monday, live by Friday. No exceptions. Constraints kill scope creep faster than any project manager.

A real domain, real meta tags, a real OG image, and one thing you can actually do. No splash pages.

After 30 Fridays you have 30 launched products. That's a portfolio no deck can match.