Days 1–30: Talk to every user
Email every signup personally within 24 hours. Get on a 15-minute call with 1 in 5. The patterns in those conversations are worth more than any analytics dashboard at this stage.
Days 31–60: Fix the top friction
By now you'll know the single screen where users drop off. Fix that — don't ship new features. One unblocked funnel beats five half-built ones.
Days 61–90: Prove someone will pay
Move 10 users to paid. Doesn't matter the price — the goal is the yes. Without paying users, you don't have a product, you have a free tool people happen to like.
What not to do in 90 days
Don't raise money. Don't hire. Don't redesign. Don't add features competitors mention. Focus is what cheap MVPs need most — and it's free.
The 90-day exit criteria
Either: 10 paying users + clear demand signal → invest more. Or: no traction after honest effort → kill it, ship the next one. We built the studio around the second option being okay.